Factor Not important Factor Not important
Disagree Factor Disagree
Neutral Factor Neutral
Agree Factor Agree
Very important Factor Very important
Price Not important Price Not important
Disagree Price Disagree
Neutral Price Neutral
Agree Price Agree
Very important Price Very important
Tone Not important Tone Not important
Disagree Tone Disagree
Neutral Tone Neutral
Agree Tone Agree
Very important Tone Very important
Brand Not important Brand Not important
Disagree Brand Disagree
Neutral Brand Neutral
Agree Brand Agree
Very important Brand Very important
Appearance Not important Appearance Not important
Disagree Appearance Disagree
Neutral Appearance Neutral
Agree Appearance Agree
Very important Appearance Very important
Playability Not important Playability Not important
Disagree Playability Disagree
Neutral Playability Neutral
Agree Playability Agree
Very important Playability Very important